Workshops
In addition to the conference sessions, we are also holding these workshops throughout the day. To register your interest, please contact Louise Clavey (louiseclavey@assetfinanceconnect.com) as places are limited.
- Alfa AI workshop for CEOs and business leaders AM. Starts at 9.30am.
Hosted by John Murray, Director, Office of the CTO and Ben Jones, Market Lead - AI from Alfa
John Murray
Director, Office of the CTO - Alfa
Ben Jones
Market Lead - AI - Alfa
Alfa's workshop is designed to provide CEOs and business leaders with insights based on Alfa's own experience of developing AI in auto, equipment and asset finance that will help them consider how they should begin their own AI journey.
At this workshop you'll hear directly from top lenders who've turned AI into real-world advantage. No fluff, no theory just hard-won lessons, clear frameworks, and proven strategies.
Why attend?
- Learn how industry peers built scalable AI strategies and what they'd do differently.
- See where the money is: discover new revenue streams and cost levers unlocked by AI.
- Get a C-suite-ready playbook for identifying and prioritising high-impact use cases.
- Navigate governance and compliance challenges without slowing down innovation.
- Leave with concrete steps to turn AI ambition into business value.
- CGI workshop - Perfecting Proof of Concept Prep: Practical Steps to AI Success. Starts at 11.30am and continues after lunch.
Hosted by Cheryl Allebrand, Senior Consultant for AI and Automation, CGI
Cheryl Allebrand
Senior Consultant for AI and Automation - CGI
With close to two decades of experience in tech and strategy, Cheryl is dedicated to finding AI and business process automation solutions that work for organisations, their members and those they support. She previously played an important role in launching 5G and IoT solutions and is now working to expand and extend application of those and other technologies with natural language understanding to speed the time from insight to action and interaction.
For her, success involves a cross-platform approach, designing for a range of device and interaction preferences, while making the most complex solutions feel simple. Cheryl likes to turn the normal customer service model on its head to provide proactive support that guides customers and employees along the full length of their journeys; all while providing intelligent automation where applicable.
- Part 1 - 11:30am – 1pm
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Launching an AI proof of concept (POC) that survives beyond the pilot phase can feel like a risky proposition – but it doesn't have to. In this highly practical session we'll help you cut through the uncertainty and lay the groundwork for scalable innovation. Whether you're just starting out or fine-tuning your current strategy, this workshop will equip you with pragmatic guidance to deliver real value and avoid common pitfalls.
Here’s what you’ll walk away with:
Framing the context: A primer on the current AI landscape, covering types of AI, levels of application, and high-value use cases in asset finance, helping you set the right foundation with stakeholders.
Strategic value mapping: Learn how to align your initiative with broader trends and adjacent market opportunities, making the business case stronger and more resilient.
Calculating POC ROI: Understand the key cost drivers and how to effectively quantify projected savings or performance improvements.
Data, permissions and governance: Discover the non-negotiables you need in place before writing your first line of code, complete with hands-on exercises and group checklists.
Securing buy-in early: Explore tested ways to bring stakeholders on board at the start of your AI journey.
Part 2: (after lunch) 2pm–3pm
CGI AI Roundtable (optional): Applying AI to the real world
After lunch, the session continues in a roundtable format, offering a chance to discuss real-world implementation challenges and share lessons learned with peers. Whether or not you joined the morning session, you're welcome to participate in this collaborative discussion to exchange ideas and gain further insights.”
- Finativ/ AFC Technology and Innovation Forum. Starts at 11.30am and continues after lunch.
Hosted by Christian Roelofs, CEO, Finativ
Christian Roelofs
CEO - Finativ
Christian is the CEO of Finativ and an experienced executive, specialising in asset finance.
With an extensive career in financial services, Christian has established himself as a respected leader in the sector, combining deep corporate finance and M&A expertise with hands-on business management experience.
As a Chartered Accountant, he brings analytical rigour and strategic insight to every engagement, whether advising on complex transactions or delivering strategic transformation.
Last November at the AFC autumn conference, the Finativ technology & innovation forum workshop in association with Asset Finance Connect explored how good technology decisions and wise investment can add real business value. This year, the conversation goes deeper- examining how strong collaboration between IT and the wider business drives successful outcomes.
This extended, interactive workshop focuses on one of the most critical elements of tech deployment: how to build a strong, compelling business case that aligns with strategic priorities and engages key stakeholders from the outset.
Here's what you'll gain:
A practical, structured approach to building the business case for technology investments
First-hand insight into how different executive roles view and evaluate technology proposals
Opportunity to test and challenge your thinking in collaborative group discussions
Real takeaways to apply back in your own organisation's planning
- Salesforce workshop - Discover Salesforce Agentforce for financial services digital lending. Starts at 2.00pm for one hour.
Hosted by Daypesh Patel, Managing Director, VIP Apps Consulting; Charlie Sutton, Senior Partner, UK Financial Services, Salesforce and Shreya Tandon, Lead Solution Engineer, UK Financial Services, Salesforce
Daypesh Patel
Managing Director - VIP Apps Consulting
Charlie Sutton
Senior Partner, UK Financial Services - Salesforce
Shreya Tandon
Lead Solution Engineer, UK Financial Services - Salesforce
This session will examine the capabilities that Salesforce have developed to deploy agent solutions into financial services. Case study focused on the use of an agent in application intake credit decisioning process.
Take aways include:
- Understand how Salesforce are deploying Agents in financial services
- Case study of the use of an agent to create operational efficiencies for Credit Underwriters
- A session for participants to understand how to tackle implementation challenges
- Lendscape workshop - Showcasing AI in customer service: real use cases and live demos. Starts at 11.30am for one hour.
Hosted by Steve Taplin, Managing Director, Lendscape; Andy Trimmer, Head of Technology, Simply and Richard Huston, Managing Director, VAMOS.
Steve Taplin
Managing Director - Lendscape
With over 25 years in technology solutions to the asset finance and now receivables finance domains, Steve’s extensive experience sees him lead the Sales, Marketing and Software Engineering functions at Lendscape.
He is passionate about helping financial institutions understand how technology can be used to achieve operational excellence while engaging more deeply with their customers and is motivated by the belief that technology can provide opportunities to deliver more customer-centric approaches.
Before joining Lendscape, he co-founded Finaptix, acquired by Lendscape in 2019, and served as Managing Director and Global Sales & Marketing Director at Alfa for a combined tenure of over 22 years.
A regular contributor to industry journals and events, Steve’s specialities include asset finance, technology strategy, software development, digitalization, servitization and hyper-automation.
He holds a PhD in Physics from the University of Kent.
Andy Trimmer
Head of Technology - Simply
Andy has worked at Simply since January 2018, starting off as their Head of IT before gaining promotion to his current role of Head of Technology.
Prior to this, he spent 5 years at Close Brothers and has a BSc in Criminology with Forensic Studies from the University of Portsmouth.
Richard Huston
Managing Director - VAMOS
Richard has a background in implementing technology solutions for the financial services sector across the UK, US and Europe.
He specialises in helping organisations use the latest technologies effectively to improve operational capabilities and deliver real value. His expertise spans system architecture, data infrastructure, and digital transformation, with a particular focus on the responsible integration of artificial intelligence.
As Managing Director and co-founder of VAMOS, Richard works with financial organisations to develop effective strategies for AI adoption, focused on empowering humans rather than replacing them.
This dynamic session uses live demonstrations to show how AI is delivering value in Asset Finance. It will show how AI is already enhancing customer service and will demonstrate emerging technologies and discuss how these will evolve asset finance operations.
This session will cover topics including:
- Implemented AI use cases and the results they've delivered
- Implementation strategies: buy vs build, and iterative vs big bang approaches
- Live demonstrations of the next evolution of AI applications
- An industry roadmap to deliver value from AI
- Carpass - Embedding the finance opportunity in an AI Sales Agent channel to market. Starts at 2.00pm for 40 minutes.
Hosted by Tony Lynch, CEO, CarPass.ai
Tony Lynch
CEO - CarPass.ai
I have always looked for market opportunities and, once identified, founded businesses to explore and develop the opportunity. In 2008 our idea was that people would read ebooks on smartphones. I founded Mobcast, an e-commerce platform, white labelled for Telefonica in Spain, Singapore Telecom, WH Smiths and others. Mobcast was sold to Tesco in September 2013.
I created Faxi in 2014, an Internet platform and mobile application that encouraged commuters to share their commute to work with co-workers and rewarded them using
patented proximity measurement technology.
After selling Faxi to Toyota financial services and Toyota insurance management in 2019, I adopted the role of the entrepreneur in residence at Toyota financial services EAR. With TFS, we are now developing the CarPass product. Pre-finance the car buyer at the beginning of the car buying journey, and provide them with stock and buying support inside a mobile app to retain the customer for the car buying journey and beyond.
The Carpass team is developing artificial intelligence to identify online buying and brand intent while also piloting how Generative AI can support the car buyer through the car buying process—a Truly game-changing opportunity.
Case study of an app that enables any dealer to create a web chat window featuring an AI sales agent which can discuss financing options, provide indicative budgets, and connect to the individual dealer's stock feed.
- How an AI agent can enable a new channel to market for car dealers
- How the agent can work across different platforms including WhatsApp
- How dealers can embed the finance journey into the AI car selection process
- NivoHub Operations - Use of agentic AI to increase efficiencies in broker-lender channel to market. Starts at 2.00pm for one hour.
Hosted by Matthew Elliot, CEO, NivoHub Operations; with a selection of practitioners involved in the development project
Matthew Elliott
CEO - NivoHub Operations
Rob Linfoot
Performance Manager - Aldermore Bank
Sarah Barker
CCO - Cambridge & Counties Bank
Prior to Cambridge & Counties Bank, Sarah was Director of Relationship Banking at The Co-operative Bank. At The Co-operative Bank Sarah revitalised the relationship banking team returning it to growth. Pivotal to delivering improved service, Sarah also opened new channels including a broker proposition. Prior to The Co-operative Bank, she spent around 13 years at Lloyds Banking Group in a number of senior roles, including business planning, client propositions and deal management.
Andrew McKee
CIO - Ultimate Finance
Andrew McKee has been the Chief Information Officer at Ultimate Finance since 2018, and he’s all about using data-driven transformation to deliver real results.
Andy combines an understanding of data, and practical insights to help organisations—from healthcare to finance—improve how they operate and embrace technology. His innovative, hands-on approach allows businesses to make the most of digital solutions - driving growth, achieving operational success and transforming customer experiences.
Right first-time accuracy levels often dip as low as 35% increasing the cost to serve individual lending proposals. Nivo's evolving solution checks for missing information, verifies available data and even gathers information from one proposal to automate a follow-on application. Next generation development of agentic AI in broker-lender market. Follow on from previous workshop with the opportunity to ask your own questions and get answers from other practitioners.
Early results of Nivo's pilot programme assessing the benefits
- Q&A session for lenders with practitioners taking part in the pilot
- Tomorrow's Journey – Reimagining vehicle booking: how Agentic AI is driving the future of automotive experiences. Starts at 2pm for one hour.
Hosted by Chris Kirby, CEO, Tomorrow's Journey
Chris Kirby
CEO - Tomorrow's Journey
Chris has been speaking about how technology will change the automotive landscape since he published a white paper on the subject in 2017. Since then, he founded Tomorrow's Journey, an Enterprise SaaS platform that enables automotive brands to launch and scale fully digital solutions, working globally with the likes of Hyundai, Jaguar and Leaseplan.
Chris Kirby has a diverse career spanning multiple roles in the automotive industry including as a Strategic Advisor at Autofutura Limited, as the Automotive Director at WeCreateClarity and as the Head of Business Development at FGA Capital UK Ltd.
As well as speaking at events across the globe, Chris also hosts the Autocar Change Makers Podcast, where he regularly meets and engages with automotive industry leaders on the future of the industry.
What if booking a vehicle could be as intuitive as chatting with a trusted advisor?
Tomorrow’s Journey has made that vision a reality with the launch of JRNY Agent—an AI-powered booking assistant that’s already transforming how automotive brands connect with customers.
Built using advanced NLP and integrated directly into the JRNY platform, JRNY Agent doesn’t just generate leads—it completes the full customer journey, from enquiry to payment, all in one seamless interaction.
This immersive, live demo session showcases the next generation of AI in automotive, giving attendees a behind-the-scenes look at a fully functional solution already in market.
What you will come away with:
- Operational insights: Learn how automotive brands are improving efficiency by automating repetitive tasks and freeing up staff for higher-value work.
- Customer journey transformation: Discover how AI delivers more personalised, human-like experiences that reduce drop-offs and boost conversions.
- Live product demo: See JRNY Agent in action and explore how it simplifies the entire booking process—from vehicle selection to credit checks and payments.
- Implementation playbook: Understand how JRNY Agent integrates with existing systems and what it takes to deploy AI in a live customer environment.
- Digital advantage: Explore the strategic potential of conversational AI to elevate your brand and future-proof your customer engagement strategy.
Whether you're managing vehicle subscriptions, leasing operations or fleet services, this session offers a first-hand look at AI that’s built for business impact - not just hype.
- Solifi - Starts at 3.30pm for one hour.