
Welcome to the Asset Finance Connect UK Summer Conference 2025! Alfa is proud to return as headline sponsor for this vital gathering of industry leaders, innovators, and changemakers across the auto, equipment, and asset finance sectors.
This year’s theme – Driving better outcomes: rethinking our go-to-market approach for auto and asset finance – speaks to a pivotal moment. As the needs of customers and lenders evolve, the question before us is clear: does our industry need to change the outcomes it delivers?
Throughout the conference sessions, we’ll explore that challenge from multiple perspectives – from improving access to finance for SMEs, women and ethnic minorities, to tackling the reasons behind challenger bank exits, to rethinking how we sell auto finance in a post-Supreme Court landscape. We’ll also examine the rapidly shifting landscape of vendor finance and embedded solutions in equipment finance.
AI is another focus – and rightly so. Its transformative potential cannot be overstated. We're excited to see our own John Murray, Director in the Office of the CTO at Alfa, join the day’s first AI panel: The AI opportunity – ten things you need to ask tech salespeople when they want you to buy an AI-powered solution. Expect critical insights and practical questions as we unpack AI’s real impact on the asset finance value chain.
At Alfa, we’re passionate about driving better outcomes – through smarter technology, deeper industry partnerships, and a relentless focus on what lenders and customers truly need. We believe today’s conversations will help shape a more inclusive, responsive, and future-ready asset finance sector.
Thank you for joining us at the AFC UK Summer Conference. We look forward to connecting with you throughout the day and working together to reimagine what asset and auto finance can be.
Rich Dewire, Chief Revenue Officer, Alfa
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